More About Us

Farmin’ story & mission,  Meet our team

The Farmin’ Story:
Farmin’ started as one man’s vision for his community and passion for everything North Carolina has to offer. Wilmington entrepreneur and community leader Wayne Long saw the first Farmin’ store as a way to turn back the clock to simpler times when homegrown food was the norm.

The mission of Farmin’ Brands is simple: to invigorate our community and revive the agricultural heritage of the Carolinas by selling locally grown and produced farm-fresh foods and strengthening the health and welfare of the community in which we live and work.  Simply put — Farmin’ loves the food and folks of North Carolina and wants you to love them too.

Meet Our Team

Wayne Long

It’s not uncommon to see Wayne walking the aisles of Farmin’ — chatting with customers, writing down suggestions on his notepad and tending to details that make your shopping experience special.  A successful entrepreneur in the healthcare industry, Wayne grew up on his family farm in Shallotte and worked in his father’s small grocery store.Farmin’ is a return to that time.   His vision is all about food grown, caught and baked by your neighbors; fresh, quality ingredients and people who care about what’s on your table.  “There’s nothing fancy here,” he says, “just good old down-home food, true Southern hospitality and a desire to stand behind everything we do.”

Ben Long

Ben wears multiple hats at Farmin’. As President, he’s responsible for the day-to-day operations of the Farmin’ Brand. And, as a farmer, he represents Prospect Farms, which has been in his family for three generations and supplies collards and other seasonal produce. He’s passionate about Farmin’ because of their commitment to promoting area suppliers and allowing customers to put their hard-earned dollars back into the local economy.

Alan Farmer

A Wilmington native, Alan’s first priority is customer service. “I love being part of the most customer-friendly grocery store in town,” he says. He firmly believes Farmin’ carries the best local products, his favorite being the honey. He enjoys fishing and spending time with family and friends.